Maribel Saenthavisouk / CircleRootTech

A web tool from CircleRootTech · In development — seeking design partners

Your participants are spending their hours on applications that were never going to be read.

ApplyWorthy checks an application for friction before someone starts it — which tracking system is behind it, how many screens deep it goes, what quietly disqualifies you on page four. So the hour goes somewhere it can land.

01 · The problem you already know

You've had this conversation. Probably this week.

Someone in your program did everything right. Résumé cleaned up, forty applications out, not one callback. They want to know what they did wrong. The honest answer is usually nothing — the applications died in a tracking system before a person opened one.

  • The hours are the scarce resource. A participant balancing shifts and childcare has maybe six hours a week to job search. Right now most of those hours go into portals that re-type a résumé they already uploaded.
  • The wall is invisible until you've hit it. Nothing on a job posting tells you it runs on a system that will screen you out for a two-month gap, or that it's a twelve-screen application with a knockout question at the end.
  • Coaching this doesn't scale. A caseworker who knows the landscape can steer someone away from the dead ends. That knowledge lives in one person's head, and it walks out when they do.

02 · How it works

Check the wall before you climb it.

It runs before the application, not after the rejection. Thirty seconds, one link, no account for the job seeker.

The output isn't a verdict and it isn't a score to obsess over. It's the thing a good caseworker would have told them if a caseworker had been sitting there: this one's worth your afternoon, this one wants ninety minutes to tell you no, tailor this one first.

Node · ATS detection engine · friction scoring · licensed per organization

1Paste the job posting link — before starting the application.
2ApplyWorthy identifies which applicant tracking system is behind it.
3It scores the friction: how many screens, how much re-typing, what quietly disqualifies you.
They decide where the hour goes. Apply, tailor first, or skip it.

03 · Where it actually stands

This is not a finished product, and I'm not going to pretend it is.

I could have written a page that implies you can license this on Monday. You'd find out otherwise on our first call, and then you'd know something about how I do business. So: here's the real state of it.

The detection engine exists and works. The friction scoring exists. What doesn't exist yet is the part only you can tell me: what a program actually needs on the screen, what your reporting requires, what a caseworker would use twice instead of once.

I'm not looking for customers right now. I'm looking for two or three organizations willing to shape it — an hour of your time, honest reactions, and first access when it's real. No cost, no commitment to buy, no contract to sign.

Type
Web tool — not an app
Status
In development
Built
ATS detection engine · friction scoring
Not built
The program-facing side. That's what design partners are for
Model
Licensed per organization (B2B2C)
Job seeker cost
Nothing. The org licenses it, participants use it
Ads
None. By charter
Data sold
None. By charter
Ship date
None promised. It ships when it's worth having

04 · Why this is coming from me

I spent sixteen years on your side of the desk.

I'm Maribel Saenthavisouk. Community Impact Specialist at CHG Healthcare. Before that, Sr. Director of Community School Partnerships at United Way of Salt Lake — a 12-person team across 43 K–12 schools, working with districts, nonprofits, state board leaders, and federal partners. Workforce development and job readiness were the work, not the market research.

  • I've had to explain the wall to someone's face. That's where this came from. Not a market gap — a conversation I got tired of having without a tool.
  • I know what a grant-funded program can actually absorb. I've written the grants, run the programs, and filed the compliance reports. A tool that needs six hours of onboarding doesn't get used, and I'm not going to build one.
  • I build it myself. CircleRootTech is a one-person technology company — seven apps and this tool, one live on the App Store, the rest honestly labeled. No ads, no data selling, ever. When you tell me something's wrong, you're telling the person who'll fix it.
  • I'll tell you when something can't be done. I once pulled my own approved, live app off the App Store because it couldn't deliver the protection people were paying for. I'd rather lose the product than sell the promise.

The whole story, including the parts that went badly →

05

Would you spend an hour making this right?

Design partners get first access, direct line to the person building it, and the tool shaped around how your program actually runs. No cost. No commitment to buy.